Created a worldwide campaign for Oceana to illustrate the impact of overfishing the oceans. Goldfish mascot “Finley” was illustrated and graces all items within the campaign.
Materials include posters, subway transit ads, magnets, stickers, banners, a life sized mascot, stuffed animals and more.
Oceana is leading a global effort to increase international awareness of the issue through the Cut the Bait campaign, which has helped generate attention among media and stakeholders around the world.
Learn more about the campaign at: http://oceana.org/en/news-media/press-center/press-releases/oceana-kicks-off-cut-the-bait-2011-campaign-in-nation-s-capital-leading-up-to-earth-day
